A study surveying more than 21,000 people found that larger, colourful butterflies attract greater public interest, scientific attention and conservation funding, leaving less conspicuous species overlooked in conservation programmes.
News
Beautiful butterflies get more attention from the public – and from scientists
Butterfly beauty bias shapes research attention and conservation funding, a study finds.
A study surveying more than 21,000 people found that larger, colourful butterflies attract greater public interest, scientific attention and conservation funding, leaving less conspicuous species overlooked in conservation programmes.
Where This Came From
Read More CFS Global summarised and checked this against The Guardian - Environment. Read their version before you act on it — that is where the detail and the liability sit.