EU consumer protection rules now prohibit unverified generic environmental claims and product emissions claims based on offsets, targeting deceptive sustainability marketing and hidden product obsolescence under amended consumer directives.
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New EU Anti-Greenwashing Rules Enter into Force
EU rules target unverified environmental claims, offset-based marketing and hidden product obsolescence.
EU consumer protection rules now prohibit unverified generic environmental claims and product emissions claims based on offsets, targeting deceptive sustainability marketing and hidden product obsolescence under amended consumer directives.
Where This Came From
Read More CFS Global summarised and checked this against ESG Today. Read their version before you act on it — that is where the detail and the liability sit.